A Chat and Taste with Evolution Fresh Juice Founder
Speaking of Naked Juice, it's interesting to know that Jimmy also founded Naked Juice. The original idea was just selling juices on Santa Monica beach in the summer of 1984. That grew, as I'm sure you know, but their subsequent partnership with Chiquita led to the partner demanding cheaper cost and the use of processed fruit purees. That was not what Jimmy had in mind, so he left, signing a non-compete agreement. After the non-compete period had passed (he was farming lettuce in the meantime), he started again with Evolution Fresh.