A Chat and Taste with Evolution Fresh Juice Founder
With all the fresh pressed juice trend going around, have you tried the bottled Evolution Fresh juices? I've seen them around at Starbucks but never thought to try them until I got to chat with the Evolution juice founder, Jimmy Rosenberg. I thought they would be like the overly sweet, pasteurized Naked juices, but I was wrong!
Speaking of Naked Juice, it's interesting to know that Jimmy also founded Naked Juice. The original idea was just selling juices on Santa Monica beach in the summer of 1984. That grew, as I'm sure you know, but their subsequent partnership with Chiquita led to the partner demanding cheaper cost and the use of processed fruit purees. That was not what Jimmy had in mind, so he left, signing a non-compete agreement. After the non-compete period had passed (he was farming lettuce in the meantime), he started again with Evolution Fresh.
Speaking of Naked Juice, it's interesting to know that Jimmy also founded Naked Juice. The original idea was just selling juices on Santa Monica beach in the summer of 1984. That grew, as I'm sure you know, but their subsequent partnership with Chiquita led to the partner demanding cheaper cost and the use of processed fruit purees. That was not what Jimmy had in mind, so he left, signing a non-compete agreement. After the non-compete period had passed (he was farming lettuce in the meantime), he started again with Evolution Fresh.
