Monday, July 5, 2010

EFFEN Vodka Party at La Vida

EFFEN is a wheat-based vodka from Holland that is targeted for the club scene and "younger drinkers."

EFFEN boasts their focus on "design" as evidenced by the good looking box and bottle its product comes in, along with the rubber grip of the bottle, which will make busy bartenders' lives much easier. Rushing and grabbing bottles in a busy night club? Yep I can see how a gripping a glass bottle will be hard and how that rubber sleeve would really help.

Photo courtesy of EFFEN

It's also evidenced by the EFFEN by Design events they've been putting on around the country. I was invited to one held at La Vida in Hollywood. They had invited Vanessa de Vargas, an interior designer, to speak about interesting architecture in Los Angeles. The four cocktails (created by La Vida's even director) are named after historical and architectural landmarks like The Parker and The Coonley Playhouse.
Two of the four cocktails were made with the plain EFFEN vodka while the other two were made using the black cherry flavored vodka. The regular vodka runs at $25.99 at BevMo - not a bad price - though the Black Cherry flavor seems to run above $30.

La Vida's new executive chef is the former Chef de Cuisine at Rivera, Joseph Panarello. While I didn't get to have a full meal here, the passed hors d'oeuvres did give an idea of what he was doing at his new gig.
We all loved these little lamb chops. I probably ate about four. I'm looking forward to having a full dinner here soon.

Disclosure: The party was hosted by EFFEN vodka and I received a bottle of their regular vodka.


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